No, I’m not doing the totally-hip-and-cool A-Z Blogging Challenge (which I would link to, but I have no idea where it started). I just couldn’t think of a better title.
This post is going to be fairly short, and it’s going to be big on assertions and assumptions, cause that’s the way I’m feeling today. I’m channeling a lot of energy into my new job (Linux!), and into finishing the final, tricky scenes in To the Boundaries of Heaven.
That said, I’d like to talk a little about piracy, specifically book (though I may touch on piracy in other media as well). The topic has come up recently in several forums and blogs, as well as in my local writing group.
I think the most salient point I can make about piracy is the difference between an emotional response and an economic response. Most people who focus a lot of energy on fighting piracy have an emotional response: “These people are stealing my hard work!” That is a completely legitimate response, because it’s true. While “stealing” is not quite the right word, it certainly feels like the same thing. These people are enjoying the fruits of your labor (years of writing and editing!), and contributing nothing for it. Hell, I’m a big believer that piracy is free marketing, and even I get a little bit pissed off.
But emotional damage is not economic damage. Where I think a lot of parties, both individual artists and publishing/distribution companies, are getting off mark is the idea that their emotional interests and economic interests are 100% aligned. “My book is downloaded 1000 times a month from ThePirateBay, so if I stop those dirty pirates, I’ll see 1000 extra sales monthly!” Anyone with a smattering of common sense (and I absolutely hate the concept of common sense) can tell that this is a faulty argument. This makes as much sense as saying an author pricing an eBook at $.99 could multiply his profit by six figures simply by charging $1,000,000 for it. Many, if not most, illegal downloaders are downloading the material not because they’re highly interested in it, but because they’re highly interested in it at the price of $0. Raise the price to $.99, and they no longer care.
But let’s assume that perhaps 10% of pirates would buy your book if an illegitimate option were not available (I think that’s more than generous). Is spending a good chunk of your time and frustration chasing down 10% of a market that’s not all that interested in being your customer really a great business decision? Wouldn’t a better business decision be to just ignore this sector, and write another book for the people who ARE your customers? This is where emotional and economic decisions diverge. The author focusing on the emotional will track down every torrent, send out DMCA notices and nasty emails, try to seed the web with fake torrents, etc. The author focusing on the economic will say “screw it” and spend that time writing.
I don’t have the space to address the multitude of topics on this matter, but here’s some food for thought:
- Piracy is publicity. Even if it takes a bite out of your profits (which I disagree with), it’s still publicity. A pirate is just as likely as a buyer to tell his friends that a book rocked (or sucked!)
- Not all illegitimate downloads are a lost sale. In fact, very few are.
- DRM (Digital Rights Management, obtrusive software that makes it more difficult to pirate) does not work. At all. Pirates can get into the most locked-down DRM in a matter of weeks, usually a matter of hours, and disseminate a clean, DRM-free version to the pirate community. This means the only people that DRM affects is legitimate users. In fact, if your DRM is so bad that it makes the product hard to use, or removes expected features, it will likely drive people who would have bought your book to pirate it.
- You can not stop piracy. Ever. If a book can be read, if a song can be heard, it can be copied. At best, you can try to delay it, but that hardly ever works. Like death, piracy is inevitable. So why spend your time worrying about it?